About Us

This website was born from the need for transparency during what is usually our largest financial transaction, getting a mortgage. 

Up-front access to actual rates with actual fees!

Our CEO is Eric Mitchell, also known as The Mortgage Geek. He first realized the vision of an automated mortgage back in 2005. Several technology advancements were needed, but it was only a matter of time.

Two events happened in 2023 that enabled this to finally happen.
1) The introduction and adoption of AI.
2) The ability to issue an automated pre-qualification online using a soft credit check.
These were the last two things needed to create the first ever digital platform enabling Customers to originate their own mortgages with no need to speak to anyone. 

Please know this website is a work in progress and improvements are being made daily. Please feel free to provide us feedback so we may have the opportunity to constantly improve your experience.  

Our goal is to provide home loans to our clients while providing them with the lowest interest rates and closing costs possible. Furthermore, we pledge to also help borrowers overcome roadblocks that can arise while securing a loan.