Up-front access to actual rates with actual fees.
This website was born from the need for true transparency during what is usually life's largest financial transaction: getting a mortgage.
Our CEO is Eric Mitchell , also known as The Financing Geek. He first realized the vision of an automated mortgage back in 2005. Several technological advancements were needed, but it was only a matter of time before the industry caught up.
In 2023, two critical innovations enabled us to create the first digital platform where customers can originate their own mortgage with zero pressure.
Harnessing automated intelligence to streamline manual document validation and calculations instantly.
The ability to issue automated pre-qualifications online with no inquiry impact to your credit score.
Our goal is to provide home loans to our clients while securing the lowest interest rates and closing costs possible. Furthermore, we pledge to help you overcome any roadblocks that arise while securing your financing.
This platform is constantly evolving - we welcome your feedback as we make daily improvements to your experience.